NewsRadio 920 WHJJ and the Associated Press

BRISTOL, R.I. (AP) — Democratic gubernatorial hopeful and General Treasurer Gina Raimondo has unveiled an initiative to boost tourism in Rhode Island that she says would create over 5,000 jobs.

Raimondo's plan, announced Wednesday, calls for a statewide tourism marketing campaign; a branding effort highlighting Rhode Island's offerings as a "culinary destination;" better workforce development to prepare tourism industry employees; and improved infrastructure like welcome centers and highway signage.

Raimondo says the state's current strategy for tourism is disjointed and underfunded and that Rhode Island invests less in the sector than most other states.

She says tourism investments would yield millions of dollars of visitor spending, create jobs, and bring in much-needed tax revenue.

Raimondo faces Providence Mayor Angel Taveras and political newcomer Clay Pell in the September primary.